6 Exhibiting Trends

AI-Powered Automation

AI is becoming a practical tool across HORECA, helping operators forecast demand, automate repetitive tasks, improve consistency, and free teams to focus on the guest experience.

Contactless & Digital Guest Experience

Mobile check-ins, QR menus and digital payments are now the standard in Southeast Asia. The contactless payment terminals market is forecast to almost double, from $46.29B in 2025 to $96.88B by 2030.

Operational Intelligence & Efficiency

Real-time analytics, IoT sensors and predictive maintenance are turning HORECA operations proactive.

Premiumisation & Wellness-Conscious Offerings

Today’s guests are looking beyond luxury. They value healthier choices, quality ingredients, authentic experiences, and wellbeing-focused hospitality.

Smart Hospitality Design

The global smart hospitality market is projected to grow from USD 49.1 billion in 2026. Hospitality spaces are being designed around both people and performance.

Zero-Waste Sustainability

Food service operations generate 28% of the 1.05 billion tonnes of food wasted globally each year, driving urgent demand for smarter inventory, eco-packaging and responsible sourcing across HORECA.